Marketing for Loan Officers — Grow Your Business with a Dedicated Expert

Are you a loan officer looking to break free from the same old generic marketing agencies? I’m Deven Gillen, and I specialize in marketing for loan officers — built specifically for your niche, your sales cycle, and your success metrics. With years of experience helping mortgage professionals use systems, automation, and high-touch outreach, I’ll help you fill your pipeline, convert more clients, and build a brand that resonates.

  • You’re competing in a crowded space where everyone claims “we’ll get you leads”. Many agencies don’t understand the mortgage process, compliance constraints, or your relationship with real estate partners.

  • Your database (past clients, real-estate referral partners) is often under-leveraged. Systems are missing or inconsistent.

  • Automation tools like AI conversations, email nurture sequences, social content — these are powerful but mis-used or disconnected in your workflow.

  • You need more than “pay per click” or “social posts” — you need a predictable system tailored to your rhythm and margins.

My Services Designed for Loan Officers

  • Database Reactivation – I’ll help you reactivate past clients and referral partners using automated, personalised campaigns (email, SMS, social) so you get more from your existing relationships.

  • Lead Generation & Conversion Funnels – From landing pages, content offers (e.g., rent-vs-buy calculators, down-payment assistance guides) to nurture workflows, I build funnels that speak to your ideal borrower and agent partner.

  • Automations – I’ll set up AI powered workflows, content generation, personalized outreach for loan officers so you can scale content without losing authenticity.

  • Branding & Positioning – Your “why”, your story, your niche (e.g., self-employed borrowers, real-estate investor loans, first-time buyers) — I’ll help you position and differentiate so you stand out.

  • Reporting & Growth Strategy – It’s not just launch and hope. We continuously measure, refine, optimise for your KPIs (applications, funded loans, referral partner growth).

Why Work With Me

  • Unlike generalist marketers, I specialize in loan-officer marketing — I’ve worked with clients in the mortgage space for years and understand the compliance, cadence, lead quality, and partner ecosystem.

  • I’m hands-on and strategic — you’re not just getting “post some stuff and hope for clicks”. You’re getting a system aligned with your business model and goals.

  • I embrace modern tools (like ChatGPT, automation workflows, CRM integration) so you’re not manually replicating tasks.

  • Results-driven: My clients see measurable growth, better lead conversion, stronger referral networks

  • You keep control of your brand — I’m your partner, not a vendor. We collaborate, you own the assets.

How We Work Together

  • Discovery & Strategy – We start with a deep dive into your goals, past performance, referral network, and current tech stack.

  • Build & Launch – I’ll architect the funnel(s), set up automation, content plan, and integrate with your CRM (Go High Level or other).

  • Optimise & Scale – We monitor metrics (lead flow, application rate, funded loans), refine creative, adjust targeting, and identify growth levers.

  • Ongoing Growth – Marketing isn’t “set it and forget it”. We build a roadmap for your next 12-18 months: more referral partner content, higher ticket niches, agency partnerships, etc.

Frequently Asked Questions

  • Q: I’m already working with a marketing agency. Why switch?
    A: If your agency doesn’t specialise in the mortgage industry, you may be missing lead quality, the right message, or optimised conversion funnels for your business. I’m niche-specific and built for loan-officer workflows.

  • Q: Do you handle compliance for mailers/emails?
    A: I’ll work with you to ensure copy and workflows align with industry regulations. You retain final approval and control.

  • Q: What kind of investment is required?
    A: Every campaign and strategy is tailored. After our discovery call I’ll provide a clear scope, timeline, and investment. Many clients see ROI within the first 3-4 months.

  • Q: Can I still be hands-on?
    A: Absolutely. You’re the loan originator. I provide the system, the content, the automation — you retain full access and control.

Ready to Grow Your Business?

If you’re a loan officer ready to stop chasing generic leads, focus on quality, and scale your business with a dedicated marketing system designed for your niche, let’s talk.

My Purpose

Help Mortgage Professionals Build Their Brand in Order to Help More Families With Their Financial Health.

Schedule a Consultation

If you’re a loan officer ready to stop chasing generic leads, focus on quality, and scale your business with a dedicated marketing system designed for your niche, let’s talk.

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Attend Weekly Trainings. For Free.

Every week we teach you how to optimize your CRM, bring on special guest speakers to maximize your growth, and bring you the latest news and updates on all things marketing for mortgage professionals.